![hawkeye avengers font hawkeye avengers font](https://i.pinimg.com/originals/e2/b6/6a/e2b66a933eb08e5e454bf28cd19962aa.jpg)
The palette of the main Avengers logo has undergone multiple transformations throughout the history of the movie. The main color is purple, while black and white can be used as additional colors. The Hawkeye logo features a bow, which seems pretty natural taking into consideration that the S.H.I.E.L.D. Also, on her chest, Natasha Romanoff wore a roundel emblem depicting a bird’s head and part of its wings. One version of the Black Widow logo is an hourglass shape, which sometimes houses the black widow spider. The hammer may or may not feature lightning bolts and a three-leaf flower. Typically, the Thor logo is a hammer inside a circle. While there have been some playing around with the size of the star and the number of rings around it, the emblem has been pretty consistent in its patriotic core. The Captain America logo has a patriotic look due to the star symbol and the palette inspired by the US flag. There’s also a Hulk radiation logo given in black and green. The fist and the outline of the circle are green, while the background is black. The Hulk logo is a large clenched fist inside a circle. The other Iron Man logo is a double triangle inside a roundel. The mask has a pretty complex shape and consists of two parts. There are two logos: the Iron man mask and a more intricate roundel emblem. Apart from these elements and the palette, the Avengers Endgame logo replicates its predecessors.Īvengers and their personal logos Iron Man (Tony Stark) The word “Endgame” is italicized and doesn’t look very legible because of the gradient and color. The lower part of the ring on the “A” returns to the logo, which can be probably explained by the shorter name of the episode. This time, the name of the episode isn’t italicized, while the word “Marvel” on top of the logo is accompanied by the text “Studios” in white. This time, the designers had to sacrifice part of the ring on the letter “A.” Due to this, the name of the episode, “Infinity War,” is larger and better legible than on the posters for the 2015 film. The word “Marvel” looks exactly as in the previous version of the logo. The type in both the parts of the logo is slightly sloped to the right. The letters are white with a light grey gradient.
![hawkeye avengers font hawkeye avengers font](https://www.hollywoodreporter.com/wp-content/uploads/2020/01/hawkeye_freefall_-_publicity_-_h_2019_.jpg)
Under the main emblem, you can see the name of the episode in smaller letters. 2015 – 2017Īpart from the palette and the lettering “THE” that has disappeared from the horizontal bar of the “A,” the Avengers logo looks the same as in the original movie. Also, in this black and white emblem the arrow on the Avengers’ signifier, its letter “A”, was more readable and visible. As for the typeface and style, it was not changed at all, though the same letters in black looked cleaner, more massive, and powerful than the silver version created earlier. The color palette was simplified to black on white, with all the gradients removed from the badge. On the whole, the typography has a dynamic and tech feel. It’s given in its regular palette: the letters are white, while the background is red. All the letters are slightly sloped to the right.Ībove the name of the movie, the word “Marvel” can be seen. Both the “E’s” have an unusual middle bar ending with a sharp angle. Over the horizontal bar, the lettering “THE” can be seen, which belongs to the name of the movie.Īnother highly distinctive letter is the “G.” The lower end has a characteristic sharp shape. Also, the letter is partly placed inside a ring, which adds dynamism. Probably the most characteristic element of the logo is the initial “A.” Its left bar is elongated, while the horizontal bar looks like an arrow. This is the basic version of the Avengers symbol replicated in all the following movies.
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The author of the design was Gaspar Saladino, who was known as Marvel’s “First page letterer” in the 1970s.